How to send a survey in outlook

Last Updated: Feb 19, 2024 by

Outlook is a popular email client used by millions of people around the world. It offers a variety of features, including the ability to send surveys directly through email. This can be a useful tool for businesses, organizations, and individuals looking to gather feedback or opinions from their contacts. In this article, we will discuss how to embed a survey in an Outlook email and send it to your recipients.

Creating the Survey

Before you can send a survey in Outlook, you will need to create the survey itself. There are many online survey tools available, such as SurveyMonkey or Google Forms, that allow you to easily create and customize surveys. Once you have created your survey, you will need to obtain the embed code.

Survey in Outlookby Dennis Wissel (

Embedding the Survey in Outlook

To embed the survey in your Outlook email, you will need to switch to the HTML view of your email. This can usually be found under the “Options” or “Format” tab in the email editor. Once in HTML view, you can paste the embed code for your survey into the body of the email. Make sure to test the survey to ensure it is displaying correctly before sending it out.

Adding a Call to Action

To encourage your recipients to take the survey, it is important to include a clear call to action in your email. This can be a simple statement such as “Please take a moment to complete our survey” or “We value your feedback, please take our survey.” You can also include a button or link that directs them to the survey.


Personalization can be a powerful tool in increasing survey response rates. In Outlook, you can use the mail merge feature to personalize the email with the recipient’s name or other information. This can make the email feel more personal and increase the likelihood of them taking the survey.

Sending the Survey

Once you have completed the above steps, you are ready to send your survey in Outlook. Make sure to send a test email to yourself or a colleague to ensure everything is working correctly. You can then send the survey to your desired recipients. It is important to keep in mind that some email clients may not support embedded surveys, so it is a good idea to include a link to the survey as well.

Tracking Responses

After sending the survey, you may want to track the responses to see how many people have completed it. Some survey tools offer built-in tracking features, but you can also use Outlook’s read receipt feature to track responses. This will send you a notification when the recipient opens the email, indicating that they have likely completed the survey.


Sending a survey in Outlook can be a simple and effective way to gather feedback from your contacts. By following these steps, you can easily embed a survey in your email and send it to your recipients. Remember to personalize the email, include a clear call to action, and track responses to get the most out of your survey. Have you used this method to send surveys in Outlook before? Let us know in the comments.

Gulrukh Ch

About the Author: Gulrukh Ch

Gulrukh Chaudhary, an accomplished digital marketer and technology writer with a passion for exploring the frontiers of innovation. Armed with a Master's degree in Information Technology, Gulrukh seamlessly blends her technical prowess with her creative flair, resulting in captivating insights into the world of emerging technologies. Discover more about her on her LinkedIn profile.