How to update logo in wordpress

Last Updated: Feb 1, 2024 by

Your logo is the face of your brand, and it’s important to keep it updated and fresh. If you have recently redesigned your logo, you’ll want to make sure it’s reflected on your website. In this article, we’ll walk you through the steps to update your logo in WordPress.

Why Update Your Logo?

Before we dive into the steps, let’s first discuss why it’s important to update your logo in WordPress.

Reflect Your Brand Identity

Brand identity

by Adam Jones (https://unsplash.com/@adamjone5)

Your logo is a visual representation of your brand identity. It’s the first thing people see when they visit your website, and it’s important to make a good first impression. If you have recently redesigned your logo to better reflect your brand, it’s crucial to update it on your website as well.

Stay Relevant and Fresh

A logo redesign can also help your brand stay relevant and fresh. As trends and styles change, it’s important to keep your logo updated to avoid looking outdated. This can also help attract new customers and keep your current ones engaged.

Consistency Across Platforms

In today’s digital age, your brand is present on multiple platforms, including your website, social media, and marketing materials. By updating your logo on your website, you ensure consistency across all platforms, which helps strengthen your brand identity.

Steps to Update Your Logo in WordPress

Now that we understand the importance of updating your logo, let’s dive into the steps to do so in WordPress.

Step 1: Prepare Your New Logo

Before you can update your logo on your website, you’ll need to have your new logo ready. Make sure it’s in the correct file format (PNG, JPEG, or SVG) and that it’s the appropriate size for your website.

Step 2: Log in to Your WordPress Dashboard

WordPress dashboard

by Sam McNamara (https://unsplash.com/@sammanns94)

Log in to your WordPress dashboard using your username and password. This will take you to the admin area of your website.

Step 3: Go to the Customizer

In the admin area, go to Appearance > Customize. This will take you to the WordPress Customizer, where you can make changes to your website’s appearance.

Step 4: Click on Site Identity

In the Customizer, click on the “Site Identity” tab. This is where you can make changes to your website’s logo, title, and tagline.

Step 5: Upload Your New Logo

Upload logo

by Andrea Rondon (https://unsplash.com/@andrearondon)

Under the “Logo” section, click on the “Select logo” button. This will open up your media library, where you can upload your new logo. Once uploaded, select your logo and click on the “Select” button.

Step 6: Adjust Logo Size and Position

Adjust logo size and position

by Michael Jasmund (https://unsplash.com/@jasmund)

After selecting your logo, you can adjust its size and position using the options provided. Make sure to preview your changes to ensure your logo looks good on your website.

Step 7: Save and Publish

Once you’re happy with your new logo, click on the “Save & Publish” button to make the changes live on your website.

Tips for a Successful Logo Update

Here are some tips to keep in mind when updating your logo in WordPress:

Keep Your Old Logo for Comparison

Before making any changes, take a screenshot of your old logo and keep it for comparison. This will help you ensure that your new logo looks good on your website and is an accurate representation of your brand.

Test on Different Devices

Responsive design

by Swati B (https://unsplash.com/@eleuscreative)

Make sure to test your new logo on different devices, including desktop, tablet, and mobile. This will help you ensure that your logo looks good and is properly displayed on all devices.

Update Your Social Media Profiles

Don’t forget to update your logo on your social media profiles as well. This will help maintain consistency across all platforms and avoid confusion for your followers.

Consider a Redesign

If you’re updating your logo, it may be a good time to consider a redesign. This can help give your brand a fresh new look and attract new customers. Just make sure to keep the core elements of your logo to maintain brand recognition.

Real-World Examples

Let’s take a look at some real-world examples of successful logo updates in WordPress.

Airbnb

Airbnb logo update

by Erik Mclean (https://unsplash.com/@introspectivedsgn)

In 2014, Airbnb updated their logo to better reflect their brand identity. The new logo features a more modern and simplified design, with the “A” representing a heart, symbolizing the love and connection between hosts and guests.

Mastercard

Mastercard logo update

by Marek Studzinski (https://unsplash.com/@jccards)

In 2016, Mastercard updated their logo to a more simplified and modern design. The new logo features the iconic red and yellow circles, but with a cleaner and more streamlined look.

Slack

Slack logo update

by Milivoj Kuhar (https://unsplash.com/@mimithecook)

In 2019, Slack updated their logo to a more simplified and versatile design. The new logo features a simpler color palette and a more modern font, making it easier to use across different platforms.

Conclusion

Updating your logo in WordPress is a simple but important step in maintaining your brand identity and staying relevant. By following the steps outlined in this article and keeping these tips in mind, you can successfully update your logo and give your brand a fresh new look. Remember to always preview your changes and test on different devices to ensure your logo looks good and is properly displayed.

Moadood Ahmad

About the Author: Moadood Ahmad

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