How to set up email subscription on wordpress

Last Updated: Jan 21, 2024 by

Email marketing is a powerful tool for businesses to connect with their audience and drive conversions. And with the popularity of WordPress websites, it’s important to know how to set up email subscription on your WordPress site.

In this article, we’ll walk you through the steps to set up email subscription on your WordPress website, so you can start building your email list and running successful email campaigns.

Why Email Subscription is Important for WordPress Websites

Email subscription allows you to collect email addresses from your website visitors and add them to your email list. This gives you the opportunity to stay in touch with your audience and send them targeted email campaigns.

Here are a few reasons why email subscription is important for WordPress websites:

Build a Stronger Relationship with Your Audience

Email subscription form

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By collecting email addresses from your website visitors, you can stay in touch with them and build a stronger relationship. This allows you to keep your audience engaged and informed about your business, products, and services.

Increase Website Traffic and Conversions

With email subscription, you can send targeted email campaigns to your subscribers, directing them back to your website. This can help increase website traffic and drive conversions, as you can send personalized offers and promotions to your subscribers.

Cost-Effective Marketing Strategy

Email marketing is a cost-effective way to reach your audience and promote your business. With email subscription on your WordPress website, you can easily collect email addresses and send targeted campaigns without spending a lot of money on advertising.

How to Set Up Email Subscription on WordPress

Now that you understand the importance of email subscription for your WordPress website, let’s dive into the steps to set it up.

Step 1: Choose an Email Marketing Service Provider

The first step to setting up email subscription on your WordPress website is to choose an email marketing service provider. There are many options available, such as Mailchimp, Constant Contact, and ConvertKit.

When choosing a provider, consider factors such as pricing, features, and integrations with WordPress. You’ll also want to make sure the provider offers a user-friendly interface and good customer support.

Step 2: Create an Email List

Once you’ve chosen an email marketing service provider, you’ll need to create an email list. This is where your subscribers’ email addresses will be stored.

Most email marketing service providers allow you to create multiple lists, so you can segment your subscribers based on their interests or actions on your website.

Step 3: Install an Email Subscription Plugin

Email subscription plugin

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To make it easy for visitors to subscribe to your email list, you’ll need to install an email subscription plugin on your WordPress website. There are many options available, such as OptinMonster, Sumo, and Mailchimp for WordPress.

Choose a plugin that integrates with your email marketing service provider and offers customizable subscription forms. This will allow you to create a form that matches your website’s design and branding.

Step 4: Create a Subscription Form

Once you’ve installed an email subscription plugin, you can create a subscription form. This form will be displayed on your website, allowing visitors to enter their email address and subscribe to your list.

Most email subscription plugins offer customizable form templates, so you can choose a design that fits your website’s style. You can also add fields to collect additional information from your subscribers, such as their name or interests.

Step 5: Add the Subscription Form to Your Website

After creating your subscription form, you’ll need to add it to your website. Most email subscription plugins offer a shortcode or widget that you can easily add to your website’s sidebar, footer, or any other widget-ready area.

You can also add the form to a specific page or post by using the shortcode or block provided by the plugin.

Step 6: Test Your Subscription Form

Before making your subscription form live, it’s important to test it to make sure everything is working correctly. Enter your email address and submit the form to see if you receive a confirmation email.

If everything looks good, you can make your form live and start collecting email addresses from your website visitors.

Tips for Running Successful Email Campaigns

Now that you’ve set up email subscription on your WordPress website, it’s time to start sending email campaigns to your subscribers. Here are a few tips to help you run successful email campaigns:

Segment Your Email List

Email campaigns

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Segmenting your email list allows you to send targeted campaigns to specific groups of subscribers. This can help increase open and click-through rates, as you can send personalized content and offers to your subscribers.

Use a Catchy Subject Line

The subject line is the first thing your subscribers will see when they receive your email. Make sure it’s catchy and entices them to open the email. Avoid using spammy or clickbait subject lines, as this can hurt your email deliverability.

Personalize Your Emails

Personalization can go a long way in making your subscribers feel valued and engaged. Use their name in the email and segment your list to send personalized content and offers based on their interests.

Test and Analyze Your Campaigns

It’s important to test and analyze your email campaigns to see what’s working and what’s not. Most email marketing service providers offer analytics and A/B testing features, allowing you to see which subject lines, content, and designs are performing the best.


Setting up email subscription on your WordPress website is a crucial step in building a strong relationship with your audience and driving conversions. By following the steps outlined in this article, you can easily set up email subscription and start running successful email campaigns.

Remember to choose a reliable email marketing service provider, create an email list, install an email subscription plugin, and test your subscription form before making it live. And don’t forget to use the tips provided to run successful email campaigns and grow your business.

Moadood Ahmad

About the Author: Moadood Ahmad

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