Google Tag Manager (GTM) is a powerful tool that allows you to easily manage and track various events on your website. By integrating GTM into your WordPress site, you can track user behavior, create custom tags, and gain valuable insights into your website’s performance. In this article, we will discuss how to insert Google Tag Manager in WordPress and make the most out of its features.
What is Google Tag Manager?
Before we dive into the steps of integrating GTM into your WordPress site, let’s first understand what it is. Google Tag Manager is a free tool that allows you to manage and deploy various tracking codes and tags on your website without having to manually edit the code. This makes it easier for non-technical users to track events and gather data without the help of a developer.
Step 1: Create a Google Tag Manager Account
The first step to integrating GTM into your WordPress site is to create a Google Tag Manager account. If you already have a Google account, you can use that to sign in to GTM. Once you have signed in, you can create a new account for your website by clicking on the “Create Account” button.
Step 2: Set up a Container
After creating an account, you will be prompted to set up a container. A container is a snippet of code that needs to be added to your website in order for GTM to work. You can name your container and select the type of website you have (in this case, WordPress).
Step 3: Install the GTM Plugin
by Kari Shea (https://unsplash.com/@karishea)
To easily insert GTM into your WordPress site, you can use a plugin. There are several GTM plugins available, but we recommend using the “DuracellTomi’s Google Tag Manager for WordPress” plugin. Once you have installed and activated the plugin, go to the plugin’s settings and enter your container ID, which can be found in your GTM account.
Step 4: Add Event Tracking
Event tracking is a powerful feature of GTM that allows you to track specific actions on your website, such as clicks on buttons or links. To add event tracking, you will need to create a new tag in your GTM account. You can then select the type of event you want to track and specify the details, such as the trigger and the category of the event.
Step 5: Create Custom Tags
Another useful feature of GTM is the ability to create custom tags. These tags can be used to track specific actions or events that are unique to your website. For example, you can create a custom tag to track form submissions or video views. To create a custom tag, go to the “Tags” section in your GTM account and click on “New.”
Step 6: Preview and Publish
Before publishing your changes, it is important to preview them to ensure that everything is working correctly. You can do this by clicking on the “Preview” button in your GTM account. Once you are satisfied with the changes, you can click on the “Publish” button to make them live on your website.
By following these steps, you can easily insert Google Tag Manager into your WordPress site and start tracking events and gathering valuable data. With the help of event tracking and custom tags, you can gain insights into your website’s performance and make informed decisions to improve it. Have you tried using GTM on your WordPress site? Let us know in the comments.