How to embed a video in outlook email

Last Updated: Feb 20, 2024 by

In today’s digital world, video has become an essential tool for businesses to communicate with their audience. It’s engaging, informative, and can convey a message in a way that text or images cannot. With the rise of video marketing, many businesses are looking for ways to incorporate videos into their email marketing strategy. However, embedding videos in emails can be a bit tricky, especially when it comes to Outlook. In this article, we’ll discuss how to embed a video in Outlook email and why it’s important for your email marketing efforts.

Why Embed Videos in Outlook Emails?

Increase Engagement and Click-Through Rates

According to a study by Forrester, including a video in an email can increase click-through rates by up to 300%. This is because videos are more engaging and can capture the attention of the viewer better than plain text or images. By embedding a video in your Outlook email, you can increase the chances of your audience clicking on your call-to-action and taking the desired action.

Convey Information More Effectively

Videos are a great way to convey information in a concise and engaging manner. With a video, you can show your audience how your product or service works, share customer testimonials, or provide a behind-the-scenes look at your business. By embedding a video in your Outlook email, you can effectively communicate your message and make a lasting impression on your audience.

Stand Out in a Crowded Inbox

With the average person receiving over 120 emails per day, it’s important to find ways to stand out in a crowded inbox. By including a video in your email, you can capture the attention of your audience and make your email stand out from the rest. This can increase the chances of your email being opened and read, leading to better engagement and conversions.

How to Embed a Video in Outlook Email

Now that we understand the importance of embedding videos in Outlook emails, let’s discuss how to do it. There are a few different methods you can use to embed a video in your email, depending on the type of video and the email client you’re using. In this article, we’ll focus on embedding a YouTube video in an Outlook email.

Method 1: Using the Insert Tab

The easiest way to embed a YouTube video in an Outlook email is by using the “Insert” tab. Here’s how to do it:

  1. Open your Outlook email and click on the “Insert” tab at the top of the screen.
  2. Click on “Online Video” in the “Media” section.
  3. In the “Insert Video” window, paste the URL of the YouTube video you want to embed.
  4. Click “Insert” to add the video to your email.

The video will now be embedded in your email, and your audience will be able to watch it without leaving their inbox.

Method 2: Using HTML Code

If you’re familiar with HTML coding, you can also embed a YouTube video in your Outlook email using the following steps:

  1. Open your Outlook email and click on the “Options” tab at the top of the screen.
  2. Click on “HTML” in the “Format” section.
  3. In the body of your email, paste the following code:
  4. Replace “VIDEO_ID” with the ID of the YouTube video you want to embed. You can find the video ID in the URL of the video after the “v=”.
  5. Click “Send” to send your email with the embedded video.

Method 3: Using a Third-Party Tool

If you’re not comfortable with HTML coding, you can use a third-party tool to embed a YouTube video in your Outlook email. There are many tools available online that allow you to create an email with an embedded video and then send it through Outlook. Some popular options include BombBomb, Vidyard, and Covideo.

Best Practices for Embedding Videos in Outlook Emails

Now that you know how to embed a video in your Outlook email, here are some best practices to keep in mind:

Keep the Video Short and Relevant

When embedding a video in your email, it’s important to keep it short and relevant. Most people have a short attention span, and a long video may cause them to lose interest. Keep your video under two minutes and make sure it’s relevant to the content of your email.

Use a Compelling Thumbnail

The thumbnail of your video is the first thing your audience will see, so it’s important to make it compelling. Choose a thumbnail that accurately represents the content of your video and entices your audience to click and watch.

Include a Call-to-Action

Don’t forget to include a call-to-action in your email. This can be a button or a link that encourages your audience to take the desired action after watching the video. For example, you can ask them to visit your website, sign up for a free trial, or make a purchase.

Test Your Email Before Sending

Before sending your email, make sure to test it to ensure that the video is embedded correctly and plays smoothly. Send a test email to yourself and open it on different devices and email clients to make sure everything looks and works as intended.

Conclusion

Embedding a video in your Outlook email can be a powerful tool for your email marketing strategy. It can increase engagement, convey information effectively, and help you stand out in a crowded inbox. By following the best practices outlined in this article, you can create compelling emails that capture the attention of your audience and drive conversions. So go ahead and start embedding videos in your Outlook emails to take your email marketing to the next level.

Gulrukh Ch

About the Author: Gulrukh Ch

Gulrukh Chaudhary, an accomplished digital marketer and technology writer with a passion for exploring the frontiers of innovation. Armed with a Master's degree in Information Technology, Gulrukh seamlessly blends her technical prowess with her creative flair, resulting in captivating insights into the world of emerging technologies. Discover more about her on her LinkedIn profile.