How to change the color of links in wordpress

Last Updated: Feb 1, 2024 by

Links are an essential part of any website, allowing visitors to navigate to different pages and access additional information. However, the default link color in WordPress may not always align with your website’s branding or visual appeal. Fortunately, changing the color of links in WordPress is a simple process that can be done in just a few steps.

In this article, we’ll discuss why changing the color of links in WordPress is important, and provide a step-by-step guide on how to customize link colors to match your website’s branding.

Why is Changing the Color of Links Important?

Website Branding

Website branding

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Your website’s branding is crucial for creating a cohesive and professional online presence. This includes elements such as your logo, color scheme, and overall design. When visitors click on a link, they should be able to easily identify that it is a link and that it is part of your website’s branding.

By changing the color of links to match your website’s branding, you create a more visually appealing and consistent experience for your visitors. This can also help with brand recognition and make your website more memorable.

Visual Appeal

The default link color in WordPress is blue, which may not always complement your website’s design or color scheme. By changing the color of links, you can add a pop of color or create a more cohesive look that enhances the overall visual appeal of your website.

How to Change the Color of Links in WordPress

Now that we understand the importance of changing link colors, let’s dive into the steps for customizing link colors in WordPress.

Step 1: Access the WordPress Customizer

The first step is to access the WordPress Customizer. This is where you can make changes to your website’s design and appearance. To access the Customizer, log into your WordPress dashboard and click on “Appearance” in the left-hand menu. Then, click on “Customize.”

Step 2: Navigate to the Colors Section

Once you’re in the Customizer, you’ll see a menu on the left-hand side with various options. Click on “Colors” to access the color customization options.

Step 3: Select the Link Color

Customizer menu

by Flash Dantz (

In the Colors section, you’ll see a list of different elements that you can customize, such as the background color, text color, and link color. Click on the “Link Color” option to select it.

Step 4: Choose a New Color

After selecting the “Link Color” option, you’ll see a color picker where you can choose a new color for your links. You can either use the color picker to select a specific color or enter the hex code for the color you want to use.

Step 5: Save Your Changes

Once you’ve chosen a new color, click on the “Save & Publish” button at the top of the Customizer to save your changes. You can also click on the “X” in the top left corner to exit the Customizer without saving your changes.

Step 6: Preview Your Changes

Color picker

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After saving your changes, you can preview your website to see how the new link color looks. If you’re satisfied with the color, you’re all set! If not, you can go back to the Customizer and make further adjustments until you find the perfect color for your links.

Additional Tips for Customizing Link Colors

Use a Color That Stands Out

When choosing a new color for your links, it’s important to select one that stands out and is easily distinguishable from the rest of your website’s design. This will make it easier for visitors to identify links and navigate your website.

Consider Accessibility

When customizing link colors, it’s important to consider accessibility. Some colors may be difficult for people with color blindness or visual impairments to see. It’s recommended to use a color contrast checker to ensure that your link color is accessible to all visitors.

Use a Consistent Color Scheme

Color contrast checker

by Amy Shamblen (

To maintain a cohesive and professional look, it’s important to use a consistent color scheme throughout your website. This includes the color of your links. Choose a color that complements your website’s overall design and branding.

Test on Different Devices

Before finalizing your link color, it’s a good idea to test it on different devices, such as desktop, tablet, and mobile. This will ensure that the color looks good and is easily visible on all screen sizes.

Real-World Examples of Customized Link Colors

The New York Times

The New York Times is a well-known news website that uses a customized link color to match their branding. Their links are a bright red color, which stands out against the black and white design of their website.


The New York Times website

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Airbnb, a popular vacation rental platform, uses a customized link color that matches their logo. Their links are a bright pink color, which adds a pop of color to their website and complements their overall branding.


Nike, a global athletic apparel and footwear company, uses a customized link color that matches their iconic “swoosh” logo. Their links are a bright orange color, which adds a bold and eye-catching element to their website.


Customizing the color of links in WordPress is a simple and effective way to enhance your website’s branding and visual appeal. By following the steps outlined in this article, you can easily change the link color to match your website’s design and create a more cohesive and professional look. Remember to consider accessibility and test your link color on different devices before finalizing your changes. With a customized link color, you can create a more memorable and visually appealing experience for your website visitors.

Moadood Ahmad

About the Author: Moadood Ahmad

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