How to add mailchimp popup to wordpress

Last Updated: Jan 24, 2024 by

Are you looking to grow your email list and increase conversions on your WordPress website? One effective way to do this is by adding a Mailchimp popup to your site.

Mailchimp is a popular email marketing platform that allows you to create and send email campaigns, manage your subscriber list, and track your email marketing performance. By adding a Mailchimp popup to your WordPress site, you can capture the attention of your website visitors and encourage them to subscribe to your email list.

In this article, we’ll walk you through the steps of adding a Mailchimp popup to your WordPress site and provide tips for maximizing its effectiveness.

Why Use a Mailchimp Popup?

Increase Email Subscribers

Mailchimp popup

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A Mailchimp popup is a great way to capture the attention of your website visitors and encourage them to subscribe to your email list. By offering a valuable incentive, such as a discount or freebie, you can entice visitors to provide their email address and become a part of your email marketing list.

Improve Conversions

A well-designed Mailchimp popup can also help improve conversions on your website. By targeting specific pages or products, you can use the popup to promote special offers or highlight the benefits of your products or services. This can help drive more sales and increase revenue for your business.

Easy to Set Up

Adding a Mailchimp popup to your WordPress site is a simple process that can be done in just a few steps. With the help of a plugin, you can easily create and customize your popup without any coding knowledge.

How to Add a Mailchimp Popup to WordPress

Step 1: Create a Mailchimp Account

The first step to adding a Mailchimp popup to your WordPress site is to create a Mailchimp account. If you already have an account, you can skip this step.

To create an account, go to the Mailchimp website and click on the “Sign Up Free” button. Fill in your email address, username, and password, and click “Create My Account”.

Step 2: Create a List

Once you have a Mailchimp account, you’ll need to create a list to store your subscribers’ email addresses. To do this, click on the “Lists” tab at the top of the page and then click on “Create List”.

Fill in the required information, such as the list name, default from email address, and default from name. Then click “Save”.

Step 3: Install the Mailchimp for WordPress Plugin

Mailchimp for WordPress plugin

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To add a Mailchimp popup to your WordPress site, you’ll need to install the Mailchimp for WordPress plugin. This plugin allows you to easily integrate your Mailchimp account with your WordPress site and create popups.

To install the plugin, go to your WordPress dashboard and click on “Plugins” > “Add New”. Search for “Mailchimp for WordPress” and click “Install Now”. Once the plugin is installed, click “Activate”.

Step 4: Connect Your Mailchimp Account

After activating the plugin, you’ll need to connect your Mailchimp account to your WordPress site. To do this, go to “Mailchimp for WP” > “Forms” in your WordPress dashboard. Click on the “Connect” button and follow the prompts to connect your account.

Step 5: Create a Popup

Now it’s time to create your Mailchimp popup. In your WordPress dashboard, go to “Mailchimp for WP” > “Forms” and click on the “Add New” button. Choose “Popup” as the form type and give your popup a name.

Next, you’ll need to choose the list you want to add subscribers to and select the fields you want to include in your popup. You can also customize the design and content of your popup using the options provided.

Step 6: Set Display Rules

Mailchimp popup display rules

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To ensure your Mailchimp popup is displayed at the right time, you’ll need to set display rules. These rules determine when and where your popup will appear on your website.

In the “Display Rules” section, you can choose to display the popup on specific pages, posts, or products. You can also set a time delay, so the popup appears after a certain amount of time, or set it to appear when a user scrolls a certain percentage of the page.

Step 7: Publish Your Popup

Once you’re happy with the design and display rules of your popup, click “Publish” to make it live on your website. You can also preview your popup before publishing to ensure it looks and functions as desired.

Tips for Maximizing the Effectiveness of Your Mailchimp Popup

Offer a Valuable Incentive

To encourage visitors to subscribe to your email list, it’s important to offer a valuable incentive. This could be a discount, freebie, or exclusive content. Make sure the incentive is relevant to your target audience and aligns with your overall marketing strategy.

Keep it Simple

When designing your Mailchimp popup, it’s important to keep it simple. Avoid cluttering the popup with too much text or too many images. Instead, focus on a clear and concise message that will grab the attention of your visitors.

Test Different Designs and Display Rules

Mailchimp popup A/B testing

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To find the most effective design and display rules for your Mailchimp popup, it’s important to test different options. Use A/B testing to compare different designs and display rules and see which one performs best.

Monitor and Analyze Performance

Once your Mailchimp popup is live, it’s important to monitor and analyze its performance. Use the analytics provided by Mailchimp to track the number of subscribers, conversion rates, and other important metrics. This will help you make adjustments and improve the effectiveness of your popup over time.


Adding a Mailchimp popup to your WordPress site is a simple and effective way to grow your email list and increase conversions. By following the steps outlined in this article and implementing our tips, you can create a successful Mailchimp popup that will help you achieve your marketing goals.

Moadood Ahmad

About the Author: Moadood Ahmad

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